If youâve heard of no other anthropologist, youâve probably heard of Margaret Mead. Peter Mandlerâs superb historical portrait tracks the career of the âmother of Americaâ as she worked her way into the corridors of power during the Second World War and after. Celebrated for her 1928 best-seller Coming of Age in Samoa, Meadâs big idea was to take models from the field and carry them home as lessons in life for her fellow Americans.
But this is no mere biography. Mandler focuses almost as much on Ruth Benedict, Gregory Bateson and Geoffrey Gorer - the heroineâs influential lovers - as on Mead herself. Unlike her lovers, Mead had moral scruples about hitching anthropology to the priorities of the US military. Brilliant at devising compromises, however, she didnât allow such sensitivities to get in the way. Mandler documents how the US military succeeded in co-opting Meadâs idiosyncratic reinvention of anthropology to provide moral justification for its involvement in the Second World War. The story ends with her becoming increasingly marginalised and vilified from the onset of the Cold War.
Can a country have a mother? Well, yes, if you accept Meadâs central idea. With her colleagues, she developed the bizarre theory that nations are best thought of as people, to be analysed in neo-Freudian terms. In the summer of 1940, Meadâs third husband, Bateson, became full-time secretary to the âCommittee for National Moraleâ. Together, they constructed a new national character for America. The idea was that the US was a melting pot of races, cultures and ethnicities fused through what Bateson termed âzygogenesisâ. This obviously entitled the US to present itself as a role model for the planet.
The war left the US as the worldâs superpower. As military and economic dominance translated into intellectual dominance, Meadâs peculiar theories floated to the top. As Karl Marx put it: âThe dominant ideas are the ideas of the dominant class.â It doesnât matter how nutty the ideology - once backed by the powers-that-be, this is the nonsense that is destined to prevail.
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During the 1950s, Meadâs institutional status began to wane. With Soviet communism now the enemy of civilisation, Mandler explains, attention shifted naturally to the Russian soul. Anxious to remain useful to her military sponsors, Mead searched around for something to say in keeping with the behaviourist, social-engineering fantasies that she had done so much to popularise.
From Meadâs would-be fourth husband, Gorer, came the idea that it all boiled down to swaddling. The Russian infant was swaddled to a board and so to its mother. Periodically, it would be released and fed at the breast. So your average Russian yearned for those blissful remembered moments of being temporarily unswaddled and fed. Hence the well-known Russian habit of seeking âmaximum total gratificationsâ such as âorgiastic feasts, prolonged drinking boutsâ and âhigh frequency of copulationâ. Russiaâs civil wars and revolutions now seemed easier to explain.
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Having won the Second World War, Mead lost the Cold War. I donât think Mandler satisfactorily explains why this happened. Yes, the swaddling nonsense made a laughing stock of all of them. But this canât explain the collapse of the entire behaviourist social-engineering paradigm. Why did the US military switch from uncritically funding behaviourism to sponsoring its enemies under the banner of the âcognitive revolutionâ? Why insist that social engineering is impossible since human nature is fixed by our genes?
But that would be another book. Mandlerâs account is massively well-documented and researched, although for me rather too narrowly focused on the rabbit warren of military and corporate funding agencies, committees, thinktanks and bureaucracies that his subject so cleverly managed to infiltrate and seduce. This is a view through a keyhole on a turning point in US intellectual history. For most readers, it will be an eye-opener. But Mandler is not an anthropologist and it shows. Capturing the clash of grand theoretical paradigms of the times is evidently not his strong point. I donât want this to sound like a criticism: Mandler is an accomplished historian, and he gives us a highly nuanced, balanced, persuasive picture of one of the 20th centuryâs most important and influential thinkers. It remains for someone else to pull the threads together and present an intellectually convincing overview.
Return from the Natives: How Margaret Mead Won the Second World War and Lost the Cold War
By Peter Mandler
Yale University Press, 352pp, ÂŁ30.00
ISBN 9780300187854
Published 28 March 2013
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