‘Effective outreach closes the gap between understanding and action’University outreach is often measured in terms of reach and participation. But information alone rarely changes behaviour. The real test is whether people do something differently as a resultMike GutterVirginia Tech
Treat outreach as an integral part of the research processUniversities often frame outreach as something that happens after research is complete. But when knowledge transfer is left to the end, impact becomes an afterthought. Mike Gutter explainsMike GutterVirginia Tech