The Universities and Colleges Admissions Service is preparing to launch a careers website designed to get school pupils thinking earlier about higher education.
Code-named "Advancement", the project is being backed by the Department for Education and Skills as part of the government's agenda for social inclusion and widening participation in post-school education and training.
The website, planned for next year, will provide advice and information for pupils as young as 12 on how to make choices at GCSE and A level, as well as deciding which higher education courses to aim for.
Ucas hopes eventually to issue all young people with a smart card carrying a personal record of achievement, which could be used in the process of applying for and enrolling on university and college programmes.
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The move follows interim findings from a Ucas-coordinated research project that suggests that pupils decide whether they are going to go on to university at the age of 14, or even earlier.
A growing number of universities are working with local schools in a bid to widen participation but few manage to reach out to pupils this young.
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Tony Higgins, Ucas chief executive, said the site would help to provide opportunities for young people from disadvantaged backgrounds, and to build a lifelong-learning careers advice service.
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