Communications and marketing
Contract approved weeks after new leader promised to use in-house expertise and keep consultancy spending to a minimum
Coordinated social media campaigns portraying capital city as unsafe pose problems for institutions trying to attract students
Council merely doing preparatory work, institution insists, after politician decries ‘historical revisionism’
Former Leicester deputy registrar sued Alan Partridge actor and production companies over 2022 film which showed him in a ‘negative light’
The rampant unauthorised use of the SKY university branding is testament to how it has become shorthand for excellence, says Kyuseok Kim
Alternative social media platform matching engagement of Elon Musk’s X in ways that ‘would have seemed unthinkable until recently’, says study
Experts warn institutions against losing sight of their purpose, as more details emerge about university’s prolific spending on PR activities
Glossy magazine advertorial featuring university’s marketing chief draws ridicule from academics amid sector funding crisis
Cyberattack led to Queen Mary spamming members of the public, calling them rude names
Internationalisation strategies will be damaged by heavy prioritisation of students from Europe and US, report authors warn
Renaming approved by Office for Students despite acceptance that proposed new monikers might cause confusion among international students
Shahd Abusalama claimed Sheffield Hallam breached a confidentiality agreement by disclosing details of her departure to The Jewish Chronicle in the wake of disproven antisemitism claims
Programme details released as Adelaide’s universities enter final stage of merger
Actor Steve Coogan faces legal action over the portrayal of a university registrar in his 2022 film
Plans to move University Post to intranet amid cost-cutting criticised by journalists
‘Clarkonomics’ has proved a big boost for local economies wherever the University of Iowa basketballer plays, and experts explain her record-breaking tournament performances have been a slam dunk for the institution
Universities in the same city region clash over proposed rebrand
Institution hopes to become the University of Greater Manchester to boost its graduates’ employment prospects
New branding drops the words ‘College’ and ‘London’ from its title, leading union to raise concerns about focus on ‘pejorative historical connotations’
University wants to drop ‘Central’ and become ‘The University of Lancashire’, as existing location description has ‘little or no current relevance or meaning’
‘Branding opportunity of a lifetime’ raises awareness of Gulf state’s campuses
Just as some conservatives start warning universities against joining policy debates, others start punishing them for failing to speak out on behalf of Jewish state
Animated by both left and right, operations’ right to label themselves ‘university’ or ‘college’ amplify a regulatory danger for US higher education
While councils might expect a response ‘after first tweet’, universities ‘lose credibility’ when they vacillate, THE World Academic Summit hears
London-based provider told to remove text from website that implied it could award postgraduate degrees
‘Match made in heaven’ bolsters THE's offering in the business education sector
University breached advertising rules by claiming its arts and humanities research was ‘number one’ in UK, says regulator
Fracturing audiences and commercial priorities are diverting resources for science communication and leaving expertise unrewarded, says Helen Jamison
Marketing should include data on dropout rates and graduate outcomes, English institutions told
‘Essay mills are now illegal entities, and you should not carry their advertising,’ says minister’s letter to sector
Canadian campus aims to trade reminder of indigenous abuses with branding that signals modern sophistication
Fifth of respondents to major global survey said universities were ‘unimportant’ in fight against Covid-19
Decision by top court means another rebrand will be needed to help outsiders understand who’s who among republic’s reassembled universities
Official censure comes amid claims that pioneering institution is only ‘a Chinese college that bears Nottingham’s name’
Regulator extends existing awards, with results of reformed evaluation not due to be published until 2023
A podcast constructed and targeted well can amplify faculty expertise and build public trust, says Paul M. Rand
Why shouldn’t marketing staff have ongoing input into the brand perception they work so hard to cultivate among prospects, asks Victoria O’Malley
Adam Batstone has been making podcasts for more than 20 years. Here he chooses the best university podcasts out there and, with the need for online engagement growing by the week, provides tips on how to do it yourself
Higher education consultancy to continue operating independently under its own name
Liverpool John Moores asked staff to consult communications team before expressing support for movement on institutional social media accounts
New study shows strong link between headlines and citations, but scholars say more research needed on causality
Students tell Australian survey that institutions struggle to find right balance between offering ‘too much and too little’ information
English regulator’s chief executive sets out priorities for year ahead, including admissions and recruitment review
A report offers academics advice on the increasingly vital – if daunting – business of sharing their expertise via the media
Revelations that a Chinese university suspended an academic for ‘moral misconduct’ provoked weeks of online controversy
Recent ASA rulings show that students are still potentially being misled, says John Bradley
Can sharing a city with a more prestigious neighbour make it easier or harder for an institution to realise its value? Jack Grove examines the competition
Teenagers from deprived areas with slow broadband may be less likely to use internet for studies, and hence less likely to see academically orientated promotions
Some awards are unfortunate, but abolishing this time-honoured practice would throw out the baby with the bathwater, says Richard Willis
Glasgow’s new vice-principal for external relations discusses what administrators can offer senior teams in higher education, overcoming impostor syndrome, and why you should never perm your hair
Paper calls for scientific organisations to monitor platforms ‘known to spread false and misleading’ information about research and ‘respond quickly’
NUS vice-provost on crusade against built-in obsolescence
Consumer group’s concerns follow last year’s Advertising Standards Authority crackdown
New guidance responds to concerns that much hyperbolic science reporting can be traced back to university communications teams
The dawn of the digital age means universities must rethink how they respond to negative headlines, according to a new book
Charles Hymas said meeting over new campus was ‘more akin to a Roman amphitheatre where any slave felt to be worshipping the God Mammon was going to be bayed down’
The brains behind some of higher education’s most successful public relations drives share the secrets of their trade
Sexual harassment allegations and Paradise Paper revelations among negative headlines
Study reveals how higher education institutions’ responses to executive order were shaped by local circumstances
Higher education regulator moves to correct confusion over status of specialist institutions
