Āé¶¹

Oceania

Executives in a meeting

Adding an E to an MBA: what an ā€˜executive’ rebrand costs in real terms

Renaming an MBA an EMBA sounds like a branding tweak. It isn’t. Here’s what we learned about stakeholder buy-in, message sequencing and what a single letter can mean

Ekant Veer, Teresa van Dugteren

University of Canterbury | Te Whare Wānanga o Waitaha

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